APPLICATIONS
“ The power of visual search enables an individual to simply screenshot an image , upload it to a search engine , and retrieve results on where to purchase ”
AMANDA MILBERG DATAIKU
AI and machine vision : powering search engines “ Visual search is helpful when you ’ re uncertain of the name of what you ’ re searching for ,” explains Amanda Milberg , Data Scientist at Dataiku . “ The power of visual search enables an individual to simply screenshot an image , upload it to a search engine , and retrieve results on where to purchase .
“ Given the new generation of customers , this type of search is powerful for seamless product discovery . Today ’ s consumers shop with their mobile devices and are influenced to purchase through video reels on social media .” The biggest role for AI intelligent search is going to be contextualisation and personalisation , adds Prashant Natarajan , Vice President Strategy and Products at H2O . ai .
“ Contextualisation is connecting your need for information or your access to information through the various ways in which that can be used responsibly and used to drive benefit ,” he says . “ Personalisation is being able to recognise that instead of presenting the same image of the same video or the same document to everyone , the platform will be able to personalise it based on their permissions to create a better experience .
aimagazine . com 75