AI Magazine December 2022 | Page 52

AI / ML

Many benefits of cognitive computing As Deloitte says , computers have always been able to perform mechanical calculations faster than humans : “ Computers haven ’ t always been great at what humans would call grey areas of thought and reasoning , but in the cognitive era , that is changing .”

But what distinguishes cognitive computing is its ability to learn as well , helping users to make decisions and reduce any misinterpretation or false conclusions ..

“ The first benefit of cognitive computing is the ability to extract useful information from complex data , using cognitive computing technologies like signal learning , machine learning and natural language processing to communicate insights in easy to understand language ,” Tripathi outlines .

“ Cognitive computing systems sort through vast amounts of structured and unstructured data , processing and analysing massive amounts of data very quickly . As they handle large sets of data , which humans typically cannot , the system continues to learn and get better over time as new data enters the system .

“ Backed by such solid evidence , cognitive computing is able to provide decision makers the information they need to make better data-backed decisions – sometimes very specific and personalised recommendations to a client or internally to other key decision makers .

The benefit of cognitive computing is its use in many sectors , in healthcare , financial services , retail or manufacturing .

“ For example , in healthcare , cognitive computing assists physicians by providing easily accessible readable patient images , some aspects of which a human may have missed ,” adds Tripathi . “ Access to these types of images , thanks to cognitive computing , allows the doctor to make better diagnoses and personalised treatment decisions .

SUE TRIPATHI ACCENTURE

52 December 2022