omputing
AI / ML
iness processes
Helping people make better decisions , cognitive computing has the potential to reshape how work gets done and how businesses grow
From reinventing HR decision making to transforming marketing insight , cognitive computing technology is changing businesses globally . Allowing users to work with larger quantities of data and mimicking human thought processes to help people make better decisions , cognitive computing can give organisations a serious advantage .
Particularly effective when handling and evaluating unstructured data , cognitive technologies use advanced algorithms to analyse unstructured data to derive insights and sentiment . According to Deloitte : “ Cognitive computing has the potential to reshape how work gets done , how businesses grow , and how markets and industries evolve by delivering automated , evidence-based responses that drive better outcomes . “ It ’ s no longer a question of when computers will be able to learn , ‘ think ’, and provide reasoned responses – they already can .” aimagazine . com 49