FOREWORD
AI shining a light on visual search Rather than searching in keywords , people are increasingly looking to discover content in new , more immersive ways . Improving AI will be key in providing consumers with a better experience .
“ By combining computer vision and natural language processing , visual search can overcome the inherent limitations of traditional keyword search ”
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As consumers ’ habits change , the use of visual search is becoming increasingly prevalent . Core Google services , including Search and Maps , are also being impacted by a growing preference for social media and videos as the first stop on younger users ’ path to discovery , according to Senior Vice President Prabhakar Raghavan .
By combining computer vision and natural language processing , visual search can overcome the inherent limitations of traditional keyword search .
Increasingly , rather than searching in keywords , people are looking to discover content in new , more immersive ways . Today ’ s consumers shop with their mobile devices and are influenced to purchase through video reels on social media , meaning AI has a key role to play .
All of this should help the market ’ s growth : it ’ s projected to surpass US $ 14.72bn by 2023 , and a third of US adults under 35 had used visual search for shopping as of August .
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