TRAILBLAZER

“ Before co-founding Amplitude , one of my co-founders , Curtis Liu , and I tried to build a different company called Sonalight ,” says Amplitude CEO Spenser Skates , who studied bioengineering at MIT where he won Battlecode , MIT ’ s largest programming competition – not once , but twice .

“ We were building a voice recognition app , like Siri , but eventually realised we were a little too early ,” he says . “ But , while building Sonalight , we made an important discovery : most companies had no idea how their customers were using their products .

“ We had built a platform to give us visibility into which Sonalight features our users liked , where they were getting stuck , etc ., and we realised that the solution was actually more valuable than Sonalight itself . So we shut

Fortune 100 companies using Amplitude

Named # 1 in product analytics by G2

down Sonalight and put all of our focus into the solution – Amplitude .”

Now , 10 years later , Amplitude is the # 1 ranked product analytics solution , and it now has more than 1,800 customers , including Atlassian , Chick-fil-A , Marks & Spencer , NBCUniversal , Shopify , and Under Armour , who all rely on Amplitude to gain self-service visibility into the entire customer journey . “ We want to help every company use product data to drive their business ,” Skates explains . “ What Adobe is for marketing teams and Salesforce is for sales teams , Amplitude is for product teams . We ’ ve also expanded beyond product analytics . We help companies with experimentation , help marketing teams understand the entire customer journey , and recently launched the industry ’ s first insights-driven CDP .”

As Skates explains , it ’ s more important than ever for companies to have a deep understanding of how customers interact with their digital products .

Last year , Amplitude was named by AWS an Artificial Intelligence for Data Analytics

16 December 2022