AI Magazine December 2020 | Page 125

125 serving some of largest enterprise clients currently in the global market , [ 24 ] 7 . ai combines the best of both human and artificial intelligence ( AI ) by synthesising workers with automated assistants to handle simple tasks and leaving more complex problems to be dealt with by a person . Moreover , during a more complex call , the AI can also automate certain aspects of the enquiry , thus speeding up the overall solution and enabling high-volumes of calls to be dealt with a quality response .
Tim Johnson , Managing Director of [ 24 ] 7 . ai EMEA , who has a wealth of experience in sales and marketing operations , states that the company is ushering in a new phase of customer service . “ What we ’ re doing at [ 24 ] 7 . ai is exciting because we ’ re bringing 20 years of experience across the Atlantic to Europe and applying it to this space ; it ’ s an exciting time for a vibrant , new approach ,” he says .
This new approach couldn ’ t have come at a better time : with new technology presenting both advantages and challenges to those exploring how best to utilise it , [ 24 ] 7 . ai is pioneering the perspective that an intelligent fusion
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