AI ASSISTANTS
Six of Databricks’ s seven founders at UC Berkeley
A similar shift applies to marketing teams, who no longer need to wait on an analyst for a report. They can simply ask which campaigns generated the highest ROI.
“ A process that used to take days can now be completed in a matter of minutes,” he continues.“ Given the pace of modern businesses, this empowers decision makers like never before and acts as a key strategic differentiator.”
Working across fragmented data For most employees, Rich argues, the problem is rarely a shortage of data. Instead, it is that information is scattered across too many systems, dashboards and applications to piece together easily.“ Finding the right information often means switching between dashboards, documents, emails and collaboration tools before you can even start making a decision,” he notes.
Genie One is designed to remove that friction by giving employees a single place to interact with company information using plain, everyday language rather than technical queries.
Rich explains that staff no longer need to know where data lives or which system holds it, whether they are looking for an answer, updating a report or automating part of a workflow.
“ This has the potential to fundamentally change how people work,” he adds.“ Instead of spending time hunting for information, employees can focus on making decisions and moving work forward.”
66 August 2026