CREDIT: FIFA
HAS AI CHANGED FOOTBALL FOREVER?
Spain were once again crowned champions of the world, defeating Argentina 1-0 after extra time in the final of the 2026 FIFA World Cup. Powered by FIFA’ s official technology partner Lenovo, the latest tournament produced a number of game-changing innovations. They included FIFA AI Pro, an advanced post-match football analysis assistant powered by hybrid and gen AI, and player avatars used for advanced semi-automated offside technology. The tournament has undoubtedly raised the bar when it comes to tech’ s role in sporting events.