“AI IS GOING TO BE HIGHLY DISRUPTIVE AND COULD BE DIFFICULT TO MANAGE”
Bob Iger Former CEO Disney
CREDIT: MICHAEL REAVES VIA GETTY IMAGES
If public data scraping is restricted by regulation, independent filmmakers could be shut out of advanced generative tools altogether. Only studios with vast historic catalogues would have the raw material to build them, tightening a small group’ s grip on digital filmmaking.
Moving towards an audited industry Cinema’ s AI rules are unlikely to end in a blanket ban. A stricter compliance framework looks more probable, driven partly by measures such as the European Union’ s AI Act.
Digital watermarking and a verifiable chain of title may soon be required for visual effects, algorithmic edits and synthetic backgrounds.
Simultaneously, Hollywood is preparing for something resembling a two-tier system: a highly-automated mainstream layer of blockbusters that sits alongside a premium layer of certified,“ human-made” cinema.
Clearly, the technology has already entered the frame. The film industry must now decide how much of the human element it can afford to lose. aimagazine. com 63