CREDIT: MARIO TAMA VIA GETTY IMAGES
RESPONSIBLE AI
Ted’ s comment reflects a wider view among studios. AI works well for administrative tasks and visual clean-up, but struggles to generate the emotional depth that keeps audiences watching.
Ethical barriers That same scepticism has shaped how unions have responded. Following the historic Writers Guild of America and SAG-AFTRA strikes in 2023, new agreements require consent and payment before a studio can create a“ digital replica” of an actor’ s voice or likeness.
30 %
GENERATIVE AI COULD CUT FILM AND TV PRODUCTION COSTS BY ALMOST A THIRD
Source: Morgan Stanley
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