THE AI INTERVIEW
The company operates two parallel tracks. The first enables non-engineers to build using vibe coding, where AI tools generate working software from natural language prompts. A product called Sonic Launchpad allows these prototypes to be deployed into a separate environment, distinct from Just Eat’ s core production systems.
The second track follows the traditional software development lifecycle( SDLC), with engineers using a structured process to build, test and release productiongrade software.
Liz explains:“ What we found in the SDLCis that, often, there’ s a lot of work where people are doing PowerPoint presentations, trying to convince people that this is a really good product idea.
“ By giving people the ability to build prototypes in real fast time, they can turn up with a working prototype that we can look at and go,‘ that’ s great’.”
Promising ideas then graduate to the engineering track for full-scale development.
Liz adds:“ We’ re going to take this from track one into track two and really productionalise it. It gets moved over to an engineering organisation.”
Beyond food delivery Liz believes Just Eat’ s long-term opportunity lies well beyond meal delivery, extending into what she describes as lifestyle assistance.
She points to wearable technology, such as the Oura ring, a device that tracks sleep, activity and other biometric data, as a potential source of future personalisation.
30 August 2026