ATLAS GOES GLOBAL
In a somewhat surreal moment for viewers across the globe, Hyundai Motor chose the 2026 FIFA World Cup to showcase Atlas – the brainchild of its robotics subsidiary Boston Dynamics. During the half-time break of the round of 16 clash between Brazil and Norway, the AI-powered Atlas emerged from the tunnel and captured global attention with a sequence of goal celebrations inspired by some of the world’ s most celebrated footballers. The robot was trained using reinforcement learning, which uses thousands of simulations to train and refine movements before deployment.
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