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ADOBE

SPECIALISATION: GEN AI FOR CREATIVE CONTENT, MARKETING AND ETHICAL AI COMPANY: ADOBE CEO: SHANTANU NARAYEN

Founded in 1982, Adobe empowers creativity through digital experiences.

Its Gen AI tool aims to enable everyone to imagine, create and bring digital experiences to life. Adobe as a company is recognised as a leader in Gen AI that emphasises responsible development, creator rights and transparency via the Content Authenticity Initiative.

Its core strength is integrating Firefly Gen AI directly into widely used creative and marketing applications, providing‘ AI superpowers’ within familiar workflows.

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Adobe Firefly – The next evolution of creative AI is here

Shantanu Narayen, CEO, Adobe aimagazine. com 27