THE PIADA GROUP
With technology as a means to an end – improving guest experience, supporting employees and enabling growth – Jason is optimistic about Piada’ s future from a technology perspective.
He says:“ We’ re seeing the trend as being:‘ How do you bring value to somebody in ways that aren’ t just discounts and value meals?’. With our technology allowing our brand to provide value to a guest – whether through convenience or moment of delight – it makes it personalised. In the last few years, personalisation has really been the driving factor. Now, it’ s kind of expected. Our job, because we have our customers’ data, is about getting value from all of this. That’ s where it will continue to be. It’ s all about value.”
With steadfast customer centricity, engagement is next on Jason’ s priority list.
“ If you really want to get somebody to interact with your brand, you have to find ways to engage them that are personalised and specific to them,” he concludes,“ and that’ s what we’ re going to be working on for our guests.”
To do this, Jason’ s focus will be on building out Piada’ s data lake and data warehouse – underpinning the value of using AI and layering it with the company’ s wealth of data.
“ It just shows that technology is such a big piece of the puzzle here at Piada.”
200 August 2025