Jason Profitt, Vice President of Technology, reveals how Piada Group leverages digital tools and data to enhance both operations and guest experience
THE PIADA GROUP
Jason Profitt, Vice President of Technology, reveals how Piada Group leverages digital tools and data to enhance both operations and guest experience
Piada Italian Street Food may be a fast-but-casual take on Italian restaurant dining, but casual is the last adjective its Vice President of Technology, Jason Profitt, would associate with its approach to technology.
For Piada, technology is not just about efficiency – it’ s about enabling sustainable growth. Founded in 2010, the company now operates 60 locations across seven states in the US, following what Jason describes as a“ controlled growth strategy.”
Piada’ s menu centres on pastas, salads and its namesake piada – a rolled flatbread inspired by Italian street food.
Jason’ s team has their“ hands in just about everything” at Piada. The technology function works closely with marketing, culinary, finance and operations departments, as Jason works to power the business from a data analytics perspective.
Technology at Piada Data integration is central to Piada’ s operations. The technology team supports analytics for both internal and external reporting, linking systems such as point of sale, payroll and finance.
192 August 2025