ECOMMERCE visualise and understand all elements of the supply chain , providing up-to-the-second insight into customer interest , supplier movements , product availability and shipping routes .
“ By providing a 360-degree view of supplier relationships , AI also enables eCommerce firms to identify dependencies or potential sources of failure and ensure it is quick and easy to identify alternative suppliers to overcome any disruptions .”
Using AI to combat fraud and ensure eCommerice security : Challenges and opportunities Hanson says that detecting and combating fraudulent activities with AI-driven capabilities “ requires access to timely , trusted and secure data ,” adding : “ One of the biggest challenges for eCommerce companies is holding invalid , inaccurate or incomplete data , for example , out of date or partially complete addresses .”
He says that the three most important fields for eCommerce databases are a customer ’ s email , address and phone number . By automating data verification checks as part of data management strategies , eCommerce providers can prevent bad data from entering systems and enable a secure , frictionless experience where AI seamlessly authenticates a customer ’ s identity without delaying transaction confirmations .
How AI-powered chatbots and virtual assistants can be implemented in eCommerce : Providing seamless customer support and satisfaction . Convenience is one of the biggest factors that will influence customers as they make a buying decision , with ‘ robo advisors ’ and virtual chat assistants increasingly offering a valuable tool for engaging and serving digital customers with speed and simplicity , according to Hanson .
“ As AI engines are infused with GPT capabilities ,” he says , “ Chatbots and virtual assistants will get better at empowering customers to discover and access appropriate customer support using simple natural language prompts .”
He says that just like their human customer service equivalents however , “ AI will need access to high quality 360-degree view of customer data to deliver effective outcomes .
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