The role of AI in optimising CSM in eCommerce AI helps eCommerce companies to proactively manage the logistics of supply and demand to get the right products , to the right places , at the right time . The most obvious example of AI ’ s impact in supply chain is the level of automation which can be achieved , removing the need for human intervention which can often be a bottleneck .
“ Assuming data quality is high ,” says Hanson , “ AI can often result in lower costs . Through better overall decisions and machine learning , efficiencies are often achieved reducing the overall cost of the supply chain . It enables companies to
“ One of the biggest challenges for eCommerce companies is holding invalid , inaccurate or incomplete data , for example , out of date or partially complete addresses ”
GREG HANSON GROUP VICE PRESIDENT , PLATFORM SPECIALISTS | EMEA & LATAM | INFORMATICA
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