ECOMMERCE s f AI
One of the greatest areas where AI ’ s impact is particularly pronounced and significant , is in eCommerce . As online shopping continues to explode , AI technologies have become essential tools for businesses looking to thrive in the digital marketplace . By harnessing the power of AI , eCommerce companies can enhance customer experiences , improve operational efficiency , drive sales and gain a competitive edge in an increasingly crowded market . But just as there are opportunities , there are threats ; and the proper dissemination of AI tech is central to eliminating risks , and increasing the chances of success .
Founded in 1993 , Informatica is a software development company based in Redwood City , California , and is known across industries for its global reach . The organisation specialises in Enterprise Cloud Data Management and Data Integration solutions , and are riding the rising wave of eCommerce and AI integrations . Anyone who wants to understand what ’ s going on , needs to pay attention to what they are doing . This article effectively comes from the horse ' s mouth .
Greg Hanson is Group Vice President , Platform Specialists , for EMEA and LATAM at Informatica . He joined the company in 2000 and has nearly 25 years of experience in the world of data . “ In my role , I help drive Informatica ’ s vision for data , its go-tomarket strategy and customer success ,” he says . “ I have a passion for discovering innovative ways to use data to power businesses and have led data initiatives with many of Informatica ’ s clients and partners .”
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