AI STRATEGY
Virtual , augmented , and mixed reality enable companies to develop , test , and refine innovative prototypes
WRITTEN BY : ELISE LEISE
Data is everywhere . But humans aren ’ t good at analysing big data , and all the data in the world isn ’ t much use if you can ’ t make sense of it . Artificial intelligence , on the other hand , isn ’ t deterred by the vast , complex oceans of intelligence we ’ ve created . In fact , ‘ companies that invest in industry-specific machine learning research will generate extremely valuable intellectual property ’, said Foteini Agrafioti in the Harvard Business Review — suggesting that going forward , humans will adopt AI to help analyse , sort , and solve their wicked problems in R & D .
As Isaac Newton might have said had he witnessed this shift , AI allows us to stand on the shoulders of giants . We possess billions of bits of data from the achievements of the 21st century — self-driving vehicle performance , Amazon customer feedback , insurance payback rates . Yet it ’ s only with artificial intelligence and machine learning that we ’ ve identified which patterns are actually important .
How AI is Changing the Face of R & D Until now , researchers spent stupendous amounts of time trudging through data swamps . With the sheer amount of scientific literature available , they spent months searching for the papers that held the exact information they sought . But no longer . Artificial intelligence reduces the time R & D
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