AI ASSISTANTS
“ We see AI as an opportunity to potentially redefine the customer acquisition paradigm that has governed our industry for the past several decades”
Anthony Capuano CEO Marriott International
Marriott International is using technology to redefine the area of customer acquisition. Through the Bonvoy AI Assistant, the hotel giant offers“ Lux-scaping”. Offering premium additions based on loyalty profiles and historical spending habits.
Anthony Capuano, Marriott International CEO, sees this as a significant change in how hotels find and keep guests. Anthony says:“ We see AI as an opportunity to potentially redefine the customer acquisition paradigm that has governed our industry for the past several decades.”
Marriott plans to deploy natural language search in early 2026. Anthony says:“ We’ re pulling into the players’ parking lot. We’ re not even in uniform on the field.”
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