How the travel titans are using AI
MATT GOLDBERG
AI ASSISTANTS
Airbnb is currently testing features allowing users to ask questions about locations using natural language.
Proprietary data creates magic Technology also enhances safety at Airbnb by verifying the identities of 200 million users and automating 33 % of customer support. Similarly, Tripadvisor is leaning on its database of one billion reviews to provide“ magic” through its AI Trip Builder. Matt Goldberg, Tripadvisor CEO, says that trust is the most precious commodity in this new world:“ In a world of AI, trust becomes increasingly more rare, more precious and more valuable – knowing who you can trust and the provenance of where that information came from.”
How the travel titans are using AI
• Its AI Trip Builder combines OpenAI’ s GPT-4 engine with the“ fuel” of one billion proprietary user reviews
• The system connects clickstream, transactional and user information behind a proprietary firewall to offer highly personalised recommendations
• It has expanded its reach through partnerships with Perplexity AI and a dedicated app in the ChatGPT Store
• For the 2026 FIFA World Cup, the platform has launched a specific‘ Go for the Goal’ planner to help fans navigate complex multi-city trips.
MATT GOLDBERG
TITLE: CEO COMPANY: TRIPADVISOR INDUSTRY: TRAVEL & TOURISM LOCATION: NEW YORK CITY, US
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