THE AI INTERVIEW European businesses have even heard of the concept and, of those, just 3 % have deployed it.
“ Every month businesses remain in experimentation is a month of missed productivity and weakened competitiveness against those moving ahead,” Sasha warns. Startups, however, are pointing the way forward, with 78 % saying they are prepared for next-generation AI tools, including agentic AI, compared with just 19 % of businesses overall.
“ They’ re proving what happens when you treat AI not as a side project, but as a creative partner at the heart of your business model,” Sasha continues.
Pioneers in practice The AWS Pioneers Project was designed to surface and celebrate exactly this kind of thinking. The 12 companies selected for the current cohort span healthcare, climate, safety and humanitarian response – sectors where, as Sasha puts it, impact is measured in lives changed and communities protected.
Among them is Paebbl, a Dutch startup that has developed a process to transform captured carbon dioxide into a carbon-storing alternative to conventional concrete. Another is Hala Systems, which fuses satellite imagery, audio data and social media signals to warn civilians of imminent threats in conflict zones.
Sasha says:“ What unites all 12 Pioneers is a shared conviction: that clear vision, combined with secure AI and cloud infrastructure, can transform ideas into measurable global impact.
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