AI Magazine April 2026 Issue 40 | Page 27

“ Companies experimenting with AI report 40 % productivity gains, while those at advanced stages see 62 % gains,” Sasha says.“ That difference represents tangible untapped potential. If we could help basic adopters reach advanced AI use, we’ d unlock € 191bn( US $ 220bn) in gross value added for Europe by 2030.”
From experimentation to transformation Sasha is keen to stress that any nation’ s ability to improve its standard of living depends almost entirely on productivity.
The aforementioned gap is best illustrated when examining agentic AI. AWS’ research shows only 24 % of

“INNOVATION CYCLES ARE COMPRESSING AND AI DEVELOPMENT IS OUTPACING REGULATORY FRAMEWORKS”

Sasha Rubel Head of AI Policy for EMEA AWS aimagazine. com
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