THE AI INTERVIEW
“ SCALING GEN AI IS A CONTINUOUS LEARNING JOURNEY, SO‘ SUCCESS’ IS RELATIVE AND A MOVING TARGET”
Bastien Parizot, SVP Global Business Services, Reckitt
“ We need to approach data governance differently with Gen AI, in particular turning a whole new set of information into data,” Bastien asserts.
Beyond technology and process, he holds firm to a foundational principle:“ We believe strongly in keeping a human in the loop. AI can support better decisions, but people remain accountable for making them.”
Scaling with discipline Having proven AI’ s value in marketing, Reckitt is extending its approach into R & D and across other functions. Lessons learned in the early stages are shaping how the company thinks about scaling.
“ Scaling Gen AI is a continuous learning journey, so‘ success’ is relative and a moving target,” Bastien admits.“ To avoid getting lost in the sea of pilots, we have started to look at our business operations – what is our current process and what can AI do for us? – before even talking about technology.”
32 April 2026