Perhaps most importantly, he argues that scale must be considered from day one.
“ It is less about the technology,” he goes on,“ and more about change with people and how they work, process and the knowledge and context we need to capture and codify for leveraging AI.
“ We follow the 70 / 20 / 10 principle: it’ s 70 % about people, 20 % about process and data and 10 % about technology.”
Measuring what matters Proving ROI remains one of the central challenges in enterprise AI.
At Reckitt, Bastien has developed a disciplined framework for assessment that resists the temptation to measure activity rather than impact.
“ It starts with defining what success looks like,” he contends.“ At Reckitt, we assess AI through three questions: is it doing what we expect? Does it provide us with a more effective way of doing the work? And is the output at minimum on par with our current ways?”
The company’ s Insights Generator and concept development solution illustrates the approach in practice.
28 April 2026