SAM CASTRO
TITLE : GLOBAL VICE PRESIDENT , CENTRE OF EXCELLENCE
INDUSTRY : MANUFACTURING LOCATION : PENNSYLVANIA , US firmly on the shoulders of the software provider . What does that mean for the business ? It means that the end users aren ' t working with stale software . You ' re not working with software that has a UI from 15 years ago . You ' re not working with an ad-hoc analytical environment that used to be cool but now uses plugins and stuff that your browser doesn ' t support and ultimately causes it to have problems ,” Castro explains .
As businesses are not dealing with these issues from the end user perspective ,
EXECUTIVE BIO
Sam Castro joined SAP in July of 2005 with the acquisition of a small company called Lighthammer . He was responsible for implementation consulting , field enablement , custom development , and training for the core products ( Illuminator , Xacute , UDS , CMS ). These products have since evolved into the core SAP Connected Manufacturing products ( Mfg . Integration & Intelligence or MII and Plant connectivity or PCo ) that you see today .
Sam is now part of SAP LoB Manufacturing Solution Management group , which is directly responsible for strategy , direction , and customer adoption of all of the manufacturing products at SAP . He is specifically responsible for Industrial Analytics , that is SAP MII , Digital Manufacturing for insights , and Digital Manufacturing for execution , and he is the solution owner for Process MES products . In this role , he is actively working on mid- and long-term features and deliverables and how they are positioned with the broader SAP portfolio ; he also provides guidance for product development investment .
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