SWITCH DATACENTERS
Sustainability strategies , and getting the public on-board
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“ We have totally forgotten to understand that we have to actually adapt our language to the language of the public and give something back to them ”
EDGAR VAN ESSEN MANAGING DIRECTOR , SWITCH DATACENTERS coincidence , because Gregor ( CEO ) and his brother were running the first hosting company in the Netherlands .
“ They felt really mistreated on pricing , flexibility and customisation . So they decided , typically entrepreneurially , to just build a data centre themselves . They had no clue what it was , but they did that , improved their designs over the years and , actually , they succeeded in doing so .”
From there , Gregor and his brother spent a lot of time optimising their technology and innovating in the data centre space .
“ They achieved this not just by buying everything that was on catalogue , but by actually thinking for themselves what they needed and reinventing smarter and better
68 April 2023