SWITCH DATACENTERS
Switch Datacenters shares its strategy for reversing the industry ’ s reputation , garnering public support and cementing a presence in the Amsterdam market
When it comes to public opinion , data centres are among the industries that face the biggest of uphill battles . The sector – and not always without good reason – has long been perceived as the antagonist of the world ’ s sustainability targets . And now , this long-standing reputation is proving a major obstacle to the growth of the sector .
Despite the fact that the data centre industry is full of pioneering sustainability advocates , each of whom is developing sophisticated , future-proof , green solutions , it ’ s still a challenge to reverse the state of public opinion .
So , how can companies that are leading the charge towards a greener future establish the right reputation in their marketplace and successfully demonstrate their sustainability commitment to the public ?
In an exclusive interview with Edgar Van Essen , Managing Director of Switch Datacenters , we learned about how the company is deploying unrivalled green initiatives and ensuring those efforts don ’ t go unnoticed . aimagazine . com 63