YEXT
“ Our business strategy and growth plan stem from Yext ’ s a bold mission to transform enterprises through AI search ”
DEEPIKA RAYALA CHIEF INFORMATION OFFICER , YEXT
At the same time , when we search for information about a specific business on Google , we are all at the mercy of its algorithms . Those algorithms can surface ads as results — including those for competitors — as well as third-party blogs and websites boosted by SEO that may contain spam or outdated information .
For some of us , that experience might still be preferable to going to a business ’ s official website , which is also typically powered by an outdated technology called keyword search . Keyword search typically returns a list of irrelevant hyperlinks that people have to scroll through to find an answer to their query . Rayala says . “ It ’ s an extremely frustrating experience that happens all the time , all around the world .”
54 April 2022