YEXT
When it comes to a more sophisticated and accurate online search Yext ’ s AI engine has all the answers
ouldn ’ t it be nice if every business website we visited could answer our questions easily , directly and correctly ?
That ’ s what the AI search company , Yext , is asking us to consider — and not just for websites , but for all business owned platforms , both internal and external facing . And it ’ s a question Deepika Rayala , Yext ’ s Chief Information Officer , can answer directly :
“ It can ,” she says . “ But you need Yext Search Platform to do it .”
Today , using search on our laptops , mobile phones , and other devices is second nature to us . We often do it without even thinking about the complex process that takes place behind the scenes in order to deliver a direct answer to questions about topics ranging from the best winter shoes to Omicron variant symptoms . We ’ re accustomed to getting our results within seconds .
“ Our online day is punctuated by multiple visits to a search engine ,” Rayala says . “ Most of the time , that will be Google .”
We all know on one level that a simple Google search will do the trick . That ’ s because , over the past few decades , the search giant has led the way on consumer search , introducing a satisfying AI-powered search experience that billions around the world have been accustomed to .
52 April 2022