SPARK COMPASS can communicate their daily actions on feed straight to fans . All of a sudden you can engage deeper , growing that relationship . That ' s really what the fandom is all about . It ' s about relationships . You want to support , you want to engage , you want to activate and feel involved ,” said Bjontegard .
Speed , agility and flexibility of deployment stretches beyond sport Away from the glitz of Hollywood , Spark Compass has also activated various public sites across the UK too , including a collaboration with the University of Salford , Bjontegard ’ s alma mater – where he is now on the Advisory Board of Directors and an Honorary Fellow – to activate , engage and deliver information to visitors for the City of Science campaign . Bjontegard said at the time : “ Our digital magic highlights the city ’ s position today as a world-class leader through these technology-driven experiences .”
“ We unlock experiences . It was on the dockside , which is obviously now fantastic , but when I was there in the eighties , not so much ! We were able to show the chequered past of the Docklands in the old days , adding a stark contrast to today ’ s wonderful developments ,” he said .
Another area of innovation has emerged within international airports . “ You have a sports match once or maybe twice a week , with a massive amount of people in attendance for a few hours , but airports have an even greater cumulative amount of people every minute and hour they ' re open . Our work with the airports is all about delivering and enhancing the journey , from home to the moment passengers are in the seat , engaging and enhancing their transit from their homes to when they touch down and head to their accommodation on the other side . This includes making purchases easier , reducing payment friction for the travelers when they shop , dine and drink before departure ” he said .
The data aggregator and partner integrator At San Diego Airport , Spark Compass integrated with shuttle buses through an app , so passengers could see how far away it was from the taxi drop-off or car park .
The company helped to monitor the cleanliness of restrooms , as it is one of the metrics that airports are rated by , directly influencing the rates that are charged for the airlines . aimagazine . com 179