AI Magazine April 2022 | Page 172

SPARK COMPASS

Spark

Compass : bridging the digital and physical world
in the quiet surroundings of an English care home in partnership with AWS and its Alexa speaker for NHS Digital ; there are very few limits to what Spark Compass can achieve in an augmented or virtual realm .
The inventive company has the entire customer journey in mind with any product development and campaign , starting with end results , as Bjontegard explains : “ We aggregate data from a variety of sources and deliver outcomes based on the data . But we have fun while we do it .” Inside the walls of the business , Total Communicator Solutions and its flagship communications platform , Spark Compass , are driven to help clients and partners act on real-world data and deliver outcomes that are measurable to the end-users .
Spark Compass enables integration of location and standard campaign management solutions , bringing the ability to understand the actions and the results generated .
“ Many technical companies are enamoured by technology and how cool it is to get a 5 % improvement in performance or 5 % reduction in power consumption . But it really doesn ' t necessarily matter that much to the end-users . We always ask how results can be useful for them ,” he said .
172 April 2022