THE ALEXA FUND Less than a year after the launch of Alexa , Amazon announced the US $ 200mn Alexa Fund , a programme that would invest in companies making voice control skills and technologies . In the following year , the Alexa Prize was announced to further advance this technology .

INVESTING IN THE RIGHT PEOPLE TO BOOST ALEXA ’ S TECHNOLOGY As of November 2018 , Amazon had more than 10,000 employees working on Alexa and related products . In early 2019 , Amazon ' s devices team announced that they had sold over 100 million Alexa-enabled devices . 2019 also saw Amazon launch many new devices to compete with the world ' s smart home industry , such as its Echo Studio .

PUSHING THE BOUNDARIES OF VIRTUAL ASSISTANTS

With continuous innovation , Amazon has been able to further develop its Alexa products , offering a whole host of different technologies . Now available in a number of languages , Alexa ’ s technology has been applied in smart displays , home entertainment devices , voice control smart plugs , headphones and smart doorbells .