Samsung and NetApp : learning from each other to create a best-in-class solution Interestingly , the partnership was created when NetApp reached out to Samsung SDS to sell infrastructure . Explaining how both companies discovered a greater interest in a partnership , Sagert says : “ It really came back down to our account managers seeing the benefits of not trying to sell Samsung something and instead asking ‘ Why don ' t we go to market together ? Why don ' t we bake our capabilities into their go-to-market solution ?’
“ With common industries and geographies that we operate in , it ' s a win-win for both companies ,” Sagert explains . “ And I think there are far more things we can do together as a joint solution for manufacturing than if we stop at just selling each other things .”
Still in the earlier stages of the partnership , NetApp and Samsung are keen to continue learning about each other ' s capabilities to ensure they can benefit as many industries as possible . “ One of the ways I want to evolve the partnership is by learning a lot more about the Brightics AI Accelerator platform . What are the actual technical challenges ? How do they differ for each industrial application ? When it comes down to image recognition and pattern recognition , how broadly can we apply this ?” outlines Sagert .
He is also focused on learning more about how NetApp can support the platform as well as the “ business challenges Samsung SDS ’ s AI can address ”.
“ As technology continues to evolve , we ' re going to have more and more opportunities to learn together , and better understand where our platform is of greatest value . Now , it ’ s all about making sure that , in our labs , we have really understood how best to support the Brightics AI suite , and the data management challenges we will face in the joint go-to-market . Once we really
“We ’ re trying to offer a more holistic solution than other people to take away that organisational effort from our customers ”
PATRICK BANGERT VP OF ARTIFICIAL INTELLIGENCE , SAMSUNG
have fleshed that out , it ' s a matter of taking a turnkey solution to customers . It ' s early yet , but looks very promising ,” adds Sagert .
“ The keyword is turnkey ,” says Bangert . “ We will save the customer a lot of time and effort with assembly - we deliver it all .”
He concludes : “ The solution has been fine-tuned so that once it is delivered and installed , it works faster , better , and more efficiently . All the software has been certified by us both to provide the assurance that it ' s actually going to work , as opposed to being a guinea pig for that type of new assembly .”
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